When I created my first blog, Void Thoughts, in 2008 it was to document the random thoughts that strolled my mind.
I wasn’t blogging per se. Neither was I a blogger. In 2014 I gathered the courage and started publishing posts with the intention of connecting with other bloggers. I gradually accepted myself as a blogger.
But I never had a niche. ‘Void Thoughts’ was sorted as that space was purely for my creative pursuits.
This blog, Reflections, was a witness for my random musings.
When every other blogger I knew was finding their niche and getting comfortable with the niche they picked, I panicked. I just couldn’t think of a niche.
Parenting or mommy blog didn’t ring true to me.
Book reviewing was never in my line of sight.
Cooking or a recipe blog is not my thing.
Fashion or a beauty blog is not my thing.
Fitness again is not mine to boast.
Blogging expertise wasn’t mine to claim either.
My blog was a soup of all these things, a salad of this and that, a potpourri of random musings.
So I claimed that mine is a lifestyle blog because that’s what I saw other bloggers like me who couldn’t pinpoint a particular niche did.
But soon I started questioning the topics I wrote about. Is this a post for a lifestyle blog? All my random musings made no sense to make an appearance on my blog. I stopped writing many things. I took short breaks due to this uncertainty.
And all that detour had caused only to shake my confidence as a blogger and my affinity to write on topics I wanted to share. In short, trying to work with a niche broke me, as I couldn’t find a niche to work with.
Then I realized my niche is me. All things me. I don’t want my blog to reflect only a certain part of my musings while I struggle with what to do with the rest. I am unique and so are my thoughts however random they are.
My two cents on choosing a niche is to do it only if you want to do it. Not because that’s how you should be blogging. Because dear, there is no right way here. All these rules of blogging are set by people who started to blog like you and me, with no clue whatsoever. They found what works for them by trial and error. Of course, you can skip the trial and error part if you wish to do so, that’s completely up to you. That doesn’t mean you have to follow their directives. You don’t have to follow someone else’s map unless you are that someone else. You deserve to have your shot at trial and error too.
Carve your own path and the map will form specific to you. Trust me!
Do you have a niche? What are your thoughts on niche blogging?